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Reporting and Attribution

Stop Reading Impressions. See What a Booked Job Actually Cost You.

One number decides whether your marketing works: what you paid to get a job that got paid for. Elmob traces it from the click to the invoice, and shows you which half of your money is being wasted.

No credit card. Live in 48 hours. Cancel anytime, in one click.

The honest problem

Every agency report you ever got answered a question you never asked.

Impressions. Reach. Engagement. Click-through rate. None of them buy a truck. You wanted to know one thing: for every dollar I spent, how many jobs did I book and what were they worth. Nobody could tell you, because tracing an ad click all the way to a paid invoice is genuinely hard and they never built it.

  • Vanity metrics hide bad spend. That is often why they are on the report.
  • Without the ad-to-invoice link, you cannot tell a good campaign from a lucky month.
  • So you keep funding whatever you funded last month, forever.
What you get

Click to lead to booked job to money in the bank.

When an ad brings in a lead, that lead is tagged. When the lead becomes a booked job, and the job gets done and paid, the revenue is tied back to the exact ad, keyword, and campaign that started it. So your report says: this campaign cost $600 and produced four jobs worth $3,100. That is a report you can actually make a decision from.

  • Cost per booked job, per campaign, in dollars.
  • Revenue traced back to the exact ad that produced it.
  • Which channel actually books work, and which just makes noise.
  • Reports emailed to you on a schedule you set. No logging in.
  • Numbers dated and sourced. When a source is down, it says so instead of guessing.
How it works

Three steps. Live in 48 hours.

1

Connect your accounts

Google, Meta, your phone, your website. The tracking is set up for you and verified.

2

Leads get tagged at the source

Every lead carries where it came from, all the way through your pipeline.

3

Jobs close the loop

When the job is booked and paid, the money is tied back to the ad. You see the real cost per job.

Run your own numbers

We will not show you a testimonial we made up.

We are early and we have no verified customer results to publish yet, so we are not going to invent one. Put your own numbers in instead. Everything below is calculated from what you type, and you can change every assumption.

Your business

a week

Phone, web forms, Google, Facebook. All of it.

%

You were on a roof. It was 8pm. It went to voicemail.

%

Your real close rate on the calls you actually answer.

$

Your average ticket, before costs.

Walking out the door right now

$0

a year, in jobs you never got to answer. That is $0 a month.

0

calls and leads a month you miss or answer late

0

booked jobs a month that turns into

$0

left over each month after the $197 plan

Show me the math

One assumption is ours: that the calls you miss would book at the same rate as the calls you answer. That is the honest simplification, and if you think it is generous, turn your close rate down and watch the number move. Everything else on this page is a number you typed. We are not claiming an average we have not measured.

And this does not count the calls you never got.

The homeowner two streets over searched, saw three businesses, and none of them were you. That leak has no number on it because you never saw the search. It is the bigger one, and it is the one the ads, the Google profile, the reviews, and the rankings are there to close. This calculator only prices the leak you can count.

No credit card. Live in 48 hours. 30-day money-back guarantee on every paid plan.

What's included

Everything, in plain English.

  • Closed-loop attribution from ad click to booked job to revenue
  • Cost per lead and cost per booked job, per campaign
  • Channel comparison: what books work and what does not
  • Scheduled reports emailed to you, no logging in
  • Call tracking tied to the campaign that made the phone ring
  • Performance snapshots over time
  • Honest gaps: if a data source is down, the report says so
  • Exportable, and yours to keep
No black box

Where the numbers come from.

Exactly what runs on your account, and what each action costs you. Nobody else in this category publishes this.

The models that run this

The numbers are not generated by AI. They are counted from your real leads, jobs, and payments. AI (Claude, Anthropic) is used only to write the plain-English summary on top, and a report costs 3 credits. We will not let a model invent a number and hand it to you as a fact.

See the full AI Model Registry

What it costs you

Reporting is included. Scheduled reports are on Growing Crew and above. Only the AI-written analysis costs credits, and it is itemized in your ledger.

See the per-call cost ledger
Straight answers

The questions you were going to ask.

How do you know an ad produced a job?

The lead is tagged with the ad that brought it in, and that tag rides with it through the pipeline. When it becomes a completed, paid job, the revenue is attributed back. That is the whole point of the system.

What about jobs that started with a phone call?

Call tracking ties the call back to the campaign that made the phone ring, so phone-driven jobs are attributed too, not dropped.

What if the data is incomplete?

Then we say so. A report that quietly fills a gap with an estimate is worse than useless. If a source is unavailable, the number is marked, not invented.

Can I get this emailed to me?

Yes. Set the schedule and it arrives. Most owners never log in, and that is fine.

The deal

30 days. If it does not work, you do not pay.

Run it for 30 days. If it has not moved booked jobs or dollars collected, you get a full refund and you keep everything you set up. That is the whole guarantee. It fits in a sentence because there is nothing hidden in it.

Read every commitment, with receipts
  • No contract. No auto-renew. Cancel in one click, in the app.
  • No gag clause. Say whatever you want about us, publicly.
  • You own it all: your number, your data, your ad accounts, your reviews.
  • Live within 7 days or your first month is free.

Start Free. Live in 48 Hours.

No credit card, no contract, no call with a salesperson unless you want one.

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